In the course of the digital transformation, the demands that employees place on their working environment are increasing. However, there are no standard solutions for the concept of ‘New Work’. The fact is that providing a modern workplace is becoming an increasingly important factor for employer attractiveness and ultimately for the employer branding.
For many employers, the ‘workplace of the future’ is high on the agenda. Companies are faced with the challenge of choosing the right solutions for them from a multitude of possibilities. Even the current hype topics such as Internet of Things, Analytics, etc. often rank behind the workplace topic in relevance. In the fight for the best talent and to ensure entrepreneurial success, the workplace can also be a decisive factor in differentiating oneself from the competition. It is important to remain flexible and open to new ideas.
What possibilities does the employer have in designing a modern workplace?
The workplace of the future stands for innovation, creativity and the combination of productive work and relaxation. The central values of the New Work concept are independence, freedom and participation in the community. A good mixture of functionality, conviviality and comfort, for example, can be these:
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Modern office equipment
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Mobility and flexibility, possibility of home office, trust-based working hours
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Creative spaces and lounge areas
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Individually adapted software solutions, modern hardware solutions
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Attractive employer offers in the area of health management and employee events.
Balance between technology and culture
However, it is not enough to offer employees hard facts. It is more important that companies take their employees with them and develop a corresponding mindset. The involvement of the employees is a decisive point for sustainable successful change and success.
Many employees want a digital workplace without dependency on IT. Today it is no longer necessarily the company car that attracts potential employees. An important goal is positive employer branding, which affects both existing employees and the recruitment of new staff. When it comes to the workplace of the future, many people quickly think of chic and architecturally modern office buildings, but it’s not just the ambiance that counts: Flexibility in the form of work is required, but here too there are often differences. What ultimately counts in the New Work concept is the overall package.
